Meet Our Newest Supplier: Direct Auto Import
Consolidated Dealers Co-op is pleased to welcome Direct Auto Import Inc. (DAI) to our exclusive network of suppliers. Since 1992, DAI has established itself as a leading importer and wholesale distributor of aftermarket automotive accessories, with a particular focus on high-quality alloy wheels.
Driven by automotive passion, DAI has evolved from simply importing products to developing their own specialized product lines through direct relationships with long-established manufacturers in Asia. This approach allows them to not only respond quickly to market trends but often set them. Their comprehensive quality control process includes rigorous testing protocols such as Dynamic Radial Fatigue, Impact Testing, and Corrosion Evaluation, ensuring every product meets the highest industry standards. Some of their winter-ready wheels even come with a two-year warranty on the finish, thanks to exceptional performance in salt testing.
DAI is serious about their commitment to nationwide service and dealer support. With five distribution centers across Canada, they offer same-day or next-day delivery coast to coast, backed by the largest sales team in the country’s alloy wheel sector. Their dealer resources include an advanced vehicle-specific wheel search system with a database of 100,000 applications, custom branding opportunities, and dedicated marketing support. As DAI’s motto states, they’re “always on the road,” continuously evolving to benefit everyone they work with – and now, as part of the Consolidated Dealers network, our members will have exclusive access to their premium offerings.
